6.10.06


How to dress to impress try a $225 Mink Tie

A walking spectacle he must have been, I'll have to dig up some video on him.

The Life and Legends of Diamond Jim Moran


Typical array of jewelry worn by the legendary late New Orleans restaurateur, James Brocato, aka “Diamond Jim” Moran, on an evening around town: Diamond studded eyeglasses, cost $12,000; diamond filled dental bridge, $2,500; collar pins and studs, $12,500; diamond lapel pin spelling out “Jim,” $2,500; diamond studded fountain pen, $5,500; “Moran” buttons, $10,000; blue sapphire edged with diamonds, matching ring and cuff links, $30,000; diamond encrusted wrist watch, $3,500; diamond laden belt buckle, $8,000; cat’s eye ring with diamonds, $11,500; gold topped walking cane, $3,500; diamond shoe lace bars, $5,000. That comes out to $106,500 in jewelry … and that’s not counting the $225 mink tie.

“Sometimes I overdress!”
— Diamond Jim Moran

Throughout his life, Jimmy Brocato never knew the meaning of the words, “understated elegance” … or “understated” anything for that matter.

He served diamonds in meatballs at his famous La Louisiane Restaurant in the French Quarter; sat in the sacristy at St. Mary Italian Church on Chartres Street Sundays with mob bigwigs like Charlie “Lucky” Luciano and Frank Costello, taking communion with them; foiled a pre-1935 plot on the life of Huey P. Long; drove down French Quarter streets in a Corvette convertible with heavyweight champion Rocky Marciano; and was paid $50,000 just to make a showing at the Kentucky Derby – the Duke and Dutchess of Windsor were paid a paltry $10,000 for the same outing. more...

How to tie a tie with easy to follow video instruction.

8 Comments:

Blogger joe said...

Diamond Jim Moran Was my Grandfather..
Joseph Brocato

3:26 AM  
Blogger joe said...

I NEVER MET MY GRANDFATHER, DIAMOND JIM MORAN BUT FROM WHAT MY FATHER SAYS AND FROM WATCHING ALL THE OLD VIDEOS OF HIM...HE WAS AMAZIN MAN..
JOSEPH BROCATO
brocatojoseph@hotmail.com

3:29 AM  
Blogger george said...

Wow! This piece on Diamond Jim Moran is verbatim to the one I wrote in the October, 2006 issue of New Orleans Magazine. Just picked up and used word for word without permission or even the courtesy of acknowledgment. Some would call it "plagiarism". I'd just call out out and out, common, garden variety theft.

- George H. Gurtner

2:02 PM  
Blogger Joseph Brocato said...

My father pass away on January 20th, 2008. I miss him dearly. Hard to beleive he s gone but as he always said, ill always be with you Joseph. He continue to say, ill never leave you. We shared many of great moments, in the kitchen, duck hunting, long talks over a cuban cigar and fine wine, fishing out on Lake Pontchartrain, wow!He was tough on me. He didnt raise me like he did my step-brother, Robert Adam. He spoiled him but raise me with respect for others and to value the moments and not material objects.
Thanks Daddy,
Love ya!
Joseph Brocato

5:52 AM  
Blogger marcogreek said...

I have several treasured old photos of Jimmy with my Uncle, former New Orleans Police Superintendent George Reyer, who owned a piece of the Club Forrest with the Mills boys. Every year, they all chartered a train to Churchill Downs for the Derby...Great times!!!

12:31 PM  
Blogger Joseph Brocato said...

Hi marcogreek...Diamond Jim Moran/Brocato was my grandfather. If you have any pics of my grandfather I would love to copy them.
email: brocatojoseph@hotmail.com

Thanks,

Joseph Brocato

4:41 AM  
Blogger Joseph Brocato said...

Too Bad my stepmother and half brother robbed my father, Dr Bobby Brocato of all life treasures after he died moreso, my half ass brother took his Rolex off as he layed dieing in bed.

4:23 AM  
Blogger Joseph Brocato said...

Hey Marcogreek, if you have a copy of the photos of my grandfather, please send to my email.
Regards,
Joseph Brocato
brocatojoseph@hotmail.com

3:36 PM  

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